DIONYSIA
The purpose of Dionysia was to create a unique dining experience that merges the rich narratives of Greek mythology with the social culture of sharing food and drink. Recognising that many meaningful interactions among young people take place around meals, I have designed a winery and restaurant inspired by Dionysus, the Greek God of Wine. This setting not only offers a space for socialisation but also serves as a platform for sparking conversations about Greek mythology in an acessable way.
“Dionysia” ultimately aspires to be more than just a wine brand; it’s a cultural touch-point that combines sophistication with education, blending enjoyment with discovery.
The wine label itself draws inspiration from classic Greek art, featuring an image of Dionysus riding a leopard—a well-known visual associated with the god. Each design choice, from the label to the branding colours and typeface, has been carefully made to ground the brand in historical authenticity while being re-imagined through a sleek, contemporary design.
BRAND GUIDELINE
PHOTO SHOOT
I staged and photographed the mockups in situ, highlighting the menus and wine bottles in action to convey the essence of the winery.